Advertising for a new product introduction: A stochastic approach
نویسندگان
چکیده
منابع مشابه
a new approach to credibility premium for zero-inflated poisson models for panel data
هدف اصلی از این تحقیق به دست آوردن و مقایسه حق بیمه باورمندی در مدل های شمارشی گزارش نشده برای داده های طولی می باشد. در این تحقیق حق بیمه های پبش گویی بر اساس توابع ضرر مربع خطا و نمایی محاسبه شده و با هم مقایسه می شود. تمایل به گرفتن پاداش و جایزه یکی از دلایل مهم برای گزارش ندادن تصادفات می باشد و افراد برای استفاده از تخفیف اغلب از گزارش تصادفات با هزینه پائین خودداری می کنند، در این تحقیق ...
15 صفحه اولIntroduction A New Approach in Engineering Economics
Engineering economy set of mathematical techniques for economic evaluation of investment projects that present value and internal rate of return method are among the most important of these methods. Managers and investors have many reasons to using internal rate of return greater willingness shown. This is while the serious problems associated with using internal rate of return method. In recen...
متن کاملStochastic cooperative advertising in a manufacturer–retailer decentralized supply channel
This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...
متن کاملA new Stochastic Hybrid Technique for DER Problem
This paper presents a new Hybrid Particle Swarm optimization with Time Varying Acceleration Coefficients (HPSOTVAC) and Bacteria Foraging Algorithm (BFA) namely (PSOTVAC/BFA) base fuzzy stochastic long term approach for determining optimum location and size of Distributed Energy Resources (DERs). The Monte Carlo simulation method is used to model the uncertainties associated with long-term load...
متن کاملa benchmarking approach to optimal asset allocation for insurers and pension funds
uncertainty in the financial market will be driven by underlying brownian motions, while the assets are assumed to be general stochastic processes adapted to the filtration of the brownian motions. the goal of this study is to calculate the accumulated wealth in order to optimize the expected terminal value using a suitable utility function. this thesis introduced the lim-wong’s benchmark fun...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Top
سال: 2004
ISSN: 1134-5764,1863-8279
DOI: 10.1007/bf02578929